What if AIRMB were founded?

Have you ever considered it? AIRMB is online: an organisation that does not make machines itself, but is purely the digital trader between customer and manufacturer. AIRMachineBuilding, an online community, handles all machine purchases and takes hefty margins from you as a machine builder – simply because this fictional community understands how to connect with the ‘modern’ customer. Is it as easy as Airbnb, or is it impossible?

You will no doubt agree: today, the search for a new machine starts online. Buyers google, read and study before contacting you with a targeted request. It is precisely in this phase that you need to be part of the future customer’s buying journey – a chance to let them taste your knowledge and expertise. Let the customer experience why your solution is the best, point out challenges you have known for years and show what your solution can mean for them. And by solution I mean the machine, your knowledge and your service. That puts you many steps ahead of the competition.

Be honest: when you buy or lease a new car yourself, you also play around online with options, colours and models, don’t you? Why not offer your (potential) customers the same experience?